Archive for April 12, 2013
For many SMEs search engine optimization is like the Holy Grail. They know it is important and yet it remains a great mystery to them. Only quite a few knows how it really works. If you are one of these websites, here are three things that will clarify what SEO is.
SEO is really online marketing. At the top is making the site have higher search engine ranking, hence search engine optimization. This important because when it comes to the whole online experience, 93 percent of it starts with using the search engine. Moreover the most effective lead generation method is SEO. In fact 34 percent of marketers rated it as very effective.
Second it also includes brand marketing. This can start from creating custom website design created by a good logo designer to business consulting, specifically in internet marketing. One example is the use of email marketing. Email marketing is one of the best drivers of conversion. However only 70 percent of SME owners spend only spend three hours or less every week on email marketing.
Third, SEO may also include the use of social media. Social media marketing is one of the services of most SEO company because n the last two years, 83 percent of marketers have stated that Facebook, which is the most significant social media site today, is now critical in business and marketing model. This is not surprising since, statistically, one in five Facebook users have actually bought a product because of site. Some bought the product after seeing it from the site. Others, not seeing the product directly on the site, bought it after seeing the comment of his friends.